Is UX getting too smooth — and killing product differentiation?

Product Strategy
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Every product today looks clean, minimal, and frictionless. But is the obsession with “smooth UX” making everything feel the same? Should some friction be intentionally designed to make a product feel unique or memorable?

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Answer:

  • The obsession with a smooth user experience (UX) can make products feel generic and undifferentiated. To create a unique and memorable product, some intentional friction may need to be designed.
  • Smooth UX has been the main focus for businesses, leading to similar interfaces and experiences across industries, making products feel interchangeable. This may decrease customer loyalty and hinders the product’s ability to stand out in a competitive market.
  • Intentional friction can be used to make a product feel unique and memorable, creating a strong brand identity and building stronger connections with customers.
  • It is important to strategically design friction that aligns with the product’s purpose and enhances the overall user experience. Too much friction can lead to frustration and drive customers away.
  • A product should be evaluated based on its target audience and their expectations. For example, an older demographic may prefer a smoother UX, while a younger demographic may appreciate unique and memorable experiences.
  • Intentional friction should be used sparingly and thoughtfully, incorporating elements that add value to the product and enhance the overall user experience.
  • Ultimately, the level of friction in a product should strike a balance between providing a smooth user experience and creating a unique and memorable experience that aligns with the product’s purpose and target audience.
  • Businesses should continually evaluate and adapt their approach to friction design to ensure it aligns with the changing needs and preferences of their customers.

Disclaimer:This is an AI-generated response from Strivo.ai. For deeper insights and real-world perspectives, refer to the expert opinions below. You can also use the Summary feature to compile AI and expert insights into a structured overview.