Are we building too many features that users don’t really use?

Many products keep adding features just to look “full” — but most users only use 20% of them. How do you decide what’s truly worth building, and what’s just noise?

  • Determine the product’s main purpose and prioritize features accordingly:
    • Clearly define the main objective and use cases of the product
    • Identify the key target audience and understand their needs and preferences
    • Conduct user research and gather feedback to determine which features are essential and add the most value to the product
  • Use data analytics to track usage and prioritize features:
    • Analyze user data to identify which features are being used the most and which ones are rarely or never used
    • Set up tracking and metrics to measure feature engagement and assess their impact on user satisfaction and retention
    • Utilize A/B testing to experiment with different features and determine which ones drive the most positive results
  • Consider resource allocation and cost-benefit analysis for building new features:
    • Understand the resources and time required to develop and maintain each feature
    • Conduct a cost-benefit analysis to determine the potential ROI of adding a new feature
    • Prioritize features that have a higher potential for ROI and fulfill the main objective of the product
  • Regularly reassess and refine feature prioritization:
    • As user needs and preferences change over time, regularly reassess and refine feature prioritization
    • Continuously gather user feedback and monitor usage data to stay updated on feature usage and impact
  • Disclaimer: This response is intended to provide a high-level framework for determining which features are worth building and which ones are just noise. For a more comprehensive and tailored approach, we recommend consulting a strategic consultant with specific expertise in product development. This response was generated by Strivo.ai and should be used for informational purposes only.