Are product managers focusing too much on metrics and not enough on insight?

PMs often chase dashboards, conversion rates, and retention — but is that causing them to miss deeper user insights and emotional triggers? How do you balance hard numbers with real understanding?

Possible response:

Balancing hard numbers and real understanding is crucial for effective decision-making in product management. Here are some key points that can help PMs achieve this balance:

• Understand the purpose: Before diving into metrics and data, it’s essential to understand the goal of the product and the specific business question at hand. This will provide clarity on what metrics are most relevant to track and analyze.

• Look beyond surface-level metrics: While dashboards and conversion rates provide valuable insights, they may not always capture the full picture. PMs should also look for deeper user insights and emotional triggers to gain a better understanding of their audience.

• Conduct user research: To truly understand the needs and motivations of users, PMs should invest in user research. This can include surveys, interviews, or usability testing, among others, to gather qualitative data that can complement quantitative metrics.

• Use a holistic approach: Instead of relying solely on numbers or just intuition, PMs should use a combination of both to make decisions. By considering various factors, such as data, user feedback, and industry trends, PMs can achieve a more well-rounded understanding of their products and users.

• Continuously analyze and adapt: Finding the right balance between hard data and real understanding is an ongoing process. PMs should regularly analyze metrics and user feedback and make adjustments accordingly to ensure their products meet user needs and drive business goals.

Disclaimer: This is an AI-generated response from Strivo.ai. For deeper insights and real-world perspectives, refer to the expert opinions below. You can also use the Summary feature to compile AI and expert insights into a structured overview.