Are founders too quick to outsource sales — before they’ve even sold it themselves?

Startup & Entrepreneurship
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Founders hire sales teams too early, hoping to scale fast — but don’t fully understand what they’re selling or who it’s for. Should every founder do the first 10 sales themselves, no matter what?

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Answer:

  • It is not necessary for every founder to do the first 10 sales themselves, but there are potential benefits to doing so.
  • It is important for founders to have a thorough understanding of their product or service and target market before hiring a sales team.
  • Here are some potential benefits of founders doing the first 10 sales themselves:
    • Founders will have a better understanding of their product/service and target market, which will help in developing a strong value proposition and pitch.
    • Founders can use their initial sales interactions to gather feedback and insights from potential customers, which can be used to refine their product/service and sales strategy.
    • Founders can learn the sales process and common challenges firsthand, which will help in effectively training and managing a future sales team.
  • That being said, founders should also consider the potential drawbacks of doing the first 10 sales themselves:
    • It can be time-consuming and take away from other important tasks needed to grow the business.
    • Founders may not have the necessary sales skills or experience, which could result in missed opportunities and slower sales growth.
  • In summary, while there are potential benefits to founders doing the first 10 sales themselves, it is not necessary for every founder to do so. Founders should weigh the potential benefits and drawbacks and make a decision based on their own capabilities and resources. It is important for founders to have a thorough understanding of their product/service and target market before hiring a sales team, to ensure effective and sustainable sales growth.

This is an AI-generated response from Strivo.ai. For deeper insights and real-world perspectives, refer to the expert opinions below. You can also use the Summary feature to compile AI and expert insights into a structured overview.

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No one can sale the product better than founders in the initial phase.

So Yes, first few sales shall be driven by founders.

Based on the PMF it can be scaled through Sales (Outbound) or Marketing (Inbound) teams.

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