A D2C beauty brand wants to shift from influencer-led marketing to a more sustainable acquisition model. What should be their next steps?
Here are the next steps that the D2C beauty brand should take in order to shift from influencer-led marketing to a more sustainable acquisition model:
- Conduct market research to understand the target audience’s preferences and behavior towards sustainable brands.
- Identify the key touchpoints in the customer journey that can be leveraged for sustainable acquisition.
- Develop a clear and compelling brand purpose that aligns with the values and beliefs of the target audience.
- Collaborate with sustainable influencers who have a genuine interest in the brand’s purpose and can effectively communicate it to their followers.
- Use social media and other digital channels to create and distribute valuable and informative content about the brand’s sustainable practices.
- Explore partnership opportunities with other sustainable brands and organizations to reach a wider audience.
- Leverage email marketing to nurture relationships with existing customers and attract new ones through sustainable messaging.
- Offer attractive and competitive price points for the products to incentivize customers to switch to a more sustainable option.
- Measure and track the success of the new acquisition model through metrics such as customer acquisition cost, customer lifetime value, and retention rate.
- Continuously iterate and improve the sustainable acquisition strategy based on insights and feedback from customers and data.
Disclaimer:
This is an AI-generated response from Strivo.ai. For deeper insights and real-world perspectives, refer to the expert opinions below. You can also use the Summary feature to compile AI and expert insights into a structured overview.