Boosting Awareness For A New Fitech Product

Marketing Strategy
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A Fitech startup launched a new product, but customer engagement is low. What are the best marketing tactics to improve awareness and conversions?

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Answer:

Possible strategies to improve customer engagement for the new product:

  1. Identify target audience: Conduct market research to identify the demographic, geographic, and psychographic profiles of potential customers. This will help tailor marketing tactics specifically to their preferences.

  2. Social media and influencer marketing: Utilize social media platforms to create buzz and generate awareness about the new product. Collaborate with influencers who have a strong presence in the target market to promote the product to their followers.

  3. SEO and content marketing: Optimize the company’s website and create engaging content relevant to the new product. This will improve the website’s visibility in search engines and attract potential customers.

  4. Email marketing: Send targeted emails to potential customers to introduce the new product and provide them with special offers or discounts to encourage conversions.

  5. Launch event or campaign: Organize a launch event or campaign to create hype around the new product. This could include partnerships with other companies or organizations, giveaways, or a limited-time offer.

  6. Referral programs: Encourage current customers to refer their friends and family to try the new product with incentives such as discounts or free trials.

  7. Customer service and feedback: Ensure excellent customer service and actively seek feedback from customers. Addressing their concerns and incorporating their suggestions can improve customer satisfaction and retention.

This is an AI-generated response from Strivo.ai. For deeper insights and real-world perspectives, refer to the expert opinions below. You can also use the Summary feature to compile AI and expert insights into a structured overview.